I know they say this every year, but Big Brother presenter, Davina McCall, insists that this year BB is going to be nastier than ever!

McCall said: “Big Brother is no longer going to be lenient in any way, shape or form.

“If there’s any kind of rule breaking, they’re going to come down on them like a ton of bricks. You’re not just going to be able to saunter into the diary room and go ‘Hi yeah can I just get some gas for my curling tongs?’.

“No, no, no, no – they’re basically gonna make housemates suffer a bit more which will be a good thing I think.

“We’ve been a bit soft the last couple of years, this is not a holiday camp you know, this is an entertainment programme and we need a winner.”

She also denied rumours that she is thinking of leaving the show.

The presenter, who has fronted the previous eight series of Big Brother, said: “It’s not true. They just kind of made it up and it sort of gathered momentum to the point where I had to issue a statement denying that I was leaving – it has never been the case.”