Early betting figures show that Charley Uchea, ex lap dancer and wannabe WAG is the most unpopular housemate of 2007.

Just four £5 bets were placed on her to win in the first six hours of the show.

Ladbrokes spokesman, Nick Weinberg, told The Sun: “Charley managed to alienate the crowd within seconds on launch night. She’s the 40/1 outsider and faces an uphill battle.”