The end is nigh!!!!! Australian TV channel, Network 10, have axed Big Brother after its seventh series.

This years series saw BB bosses bring Pamela Anderson into the house, however this hasn’t given the show enough of a ratings boost and today the channel announced its decision to cancel the show.

Ten chief executive Grant Blackley said the network was “confident this is the right decision at the right time”.

“We are immensely proud of the show and the incredible success it has enjoyed,” programming head David Mott said. “We’re ending the season on a high.”

He added: “Big Brother is the undisputed grand-daddy of modern, commercial reality television in Australia. Today’s reality dramas have all, on some level, been inspired by Big Brother.”

“The show has taken on topics of race, sex, homosexuality, eating disorders and alcohol abuse, many of which had been handled gingerly, if at all, on TV.”

So is this the beginning of the end for Big Brother? Do you think Channel 4 should follow suit? Leave your comments below!