The future of Channel 4′s Big Brother has been much discussed over recent weeks with even Davina McCall reportedly saying it was on it’s way out.

However she quickly back-tracked on her statement and today a top boss on the show has said that the original reality TV show is still going strong, with no plans to axe it any time soon.

He said the show would carry on as long as it pulled in around three million viewers.

He told The Sun: “Everyone talks about it getting axed because ratings aren’t as good as they used to be.

“But it is still one of Channel 4′s best performing programmes and fans love it. We manage to make it different every year so it stays fresh.

“There’s no reason why it can’t go on forever.”