Yesterday we reported that Channel 4 bosses were considering axing Big Brother due to bad ratings and lack of interest in the show.

However, Channel 4 programmes chief Julian Bellamy has revealed that the show will continue, he said it’s still popular with teens and those in their 20s – main targets for advertisers – and other shows rely on it for revenue.

If this is true, then Channel 4 certainly need to reinvigorate the show in some major way. Has anyone any ideas out there?