Big Brother housemate, Ziggy, is no fool, and before he entered the Big Brother house he set up a deal to become the new face of Lynx deodorant.

A family pal told The Sun: “He knew his stint in BB could make or break his career.

“But he was determined to make some money from it and had arranged some deals before he went in.

“Lynx is going to be an ideal job for him. They wanted to use him anyway but Big Brother gives it more leverage.”

The pal added: “His agent is very clever and knows how to make the most of BB.”