Big Brother presenter Davina McCall has poured cold water on rumours that the Channel 4 reality TV show is to be cancelled, saying that it has the potential to “run and run.”

Davina told The Daily Star: “I think it will run and run. The show has a timeless quality.

“As long as it’s attracting viewers and making money for Channel 4 I don’t see why it should stop.

“Nothing gets the flak Big Brother does, which is ridiculous when you think it’s a live entertainment show.

“But people miss the point. It’s a really funny and entertaining TV programme.”