E4 controller Angela Jain has said that she thought Big Brother had a few more years of life left in it.

Last Week Channel 4 announced that next year would see Big Brother airing its last season, however speaking at the Edinburgh International Television Festival, Jain said the show still pulls in viewers.

Broadcast quotes Jain as saying: “If we were a purely commercial channel, we may have taken a slightly different decision.

“We might have said, ‘You know what, there’s probably another two or three years in it, if we’re getting two million, that’s fine. We’ll have that. Thanks very much’.”

“It’s still doing really well,” she remarked. “But the thing we were all feeling really keenly was that we just didn’t want to flog the programme to death.”