British bookies are so convinced that Channel 4 are about to cancel Big Brother, that they have slashed the odds on this summer’s 2008 series being the last.

The latest BB spinoff, Celebrity Hijack ended last night with an average of only 600,000 watching the series, 10% of the viewers who watched the final two years ago.

Ladbrokes spokesman Nick Weinberg told The Daily star: “Celebrity Hijack has hardly captured the imagination of punters.”

A senior show insider said: “It’s a real worry that people are rushing to the bookies to place bets on the show being axed
“It doesn’t say much for public confidence in the brand.”