Simon Cowell has reportedly told his publicist, Max Clifford that he feels really bad about sacking Kelly Brook from her position of judge on this years Britain’s Got Talent.

Kelly was only signed for the new series last week and a mere six days into filming was let go from the show.

Simon is said to be assuring the UK press that Kelly was not bad or wooden or useless, but that he had to let her go as it became clear that three judges were better than four.

“I had a long conversation with Simon after he flew back from LA,” What’s On TV quote Clifford as saying. “I feel for her and so does he. It must be very upsetting (for her), and that’s why he was very very keen to let everybody know that Kelly did everything that was asked but it was one judge too many for that format.”

“It was an experiment and Simon just feels very bad because it’s been made to seem as if she failed and she didn’t fail,” he added.

“He said to me this morning: ‘She was good, Max, she was genuinely good’. Simon’s always looking for new shows, always thinking about possibly doing this, possibly doing that and Kelly is definitely someone he would want to work with again provided there’s the right format.”