Britain’s Got Talent 2012 joins forces with YouTube
ITV, talkbackTHAMES and Syco TV today announced that Britain’s Got Talent will join forces with YouTube to give the online community the chance to audition in front of the Judges.
Building on last year’s successful partnership with itv.com/talent, this year for the first time the YouTube community will have the chance to vote for their favourite acts.
Successful candidates will go on to audition in front of the Britain’s Got Talent Judges in a bid to find a star act to perform at this year’s Royal Variety Performance.
From Thursday 5th January, contestants will be able to upload videos of their act onto the Britain’s Got Talent YouTube channel. Any performer of any age, from any background, with any talent, can apply by filming their act and uploading the video. The closing date for submissions is Sunday 22nd January.
On Monday 6th February, the YouTube community will have access to the Britain’s Got Talent auditions plus an exclusive peek of the new Judges in action. A shortlist of acts will be revealed via a live stream to YouTube direct from the Britain’s Got Talent stage. As part of their multiplatform media partnership with Britain’s Got Talent 2012, Virgin Media will be sponsoring the initial YouTube Auditions area as well as being the primary media partner on the official Britain’s Got Talent YouTube channel.
The YouTube audience will then have seven days to vote for their favourite acts.
Once at the audition round, these acts will need as much star quality as any other auditionee. They will need to avoid the dreaded buzzers and impress the judging panel to be in with a chance of getting through to the live shows.
On Saturday 18th February, the online community will have an exclusive glimpse at the Britain’s Got Talent auditions in Birmingham. This is the first time auditions will be seen on YouTube before being broadcast on television.
Sam Donnelly, Executive Producer of Britain’s Got Talent said: “We are thrilled to be working with YouTube again following on from last year’s successful partnership. YouTube has a huge online community that reaches a diverse range of people of all ages and it’s the perfect way of finding the talent of the future”.
Ben McOwen Wilson, Content Partnerships Director for YouTube said: “YouTube is an amazing communication tool, and a great way for ordinary people to reach an audience of many millions. We’re pleased to be playing a part in uncovering the brightest and best new talent Britain has to offer.”
Elaine Bedell, Director of Entertainment & Comedy said: “Partnering with YouTube to hold online auditions is great way of opening up the show to a wider audience. We’re delighted to be teaming up with them once again as we continue our search for the best of British talent.”
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