Britain’s Got Talent judge, Piers Morgan has claimed that he deserves “every penny” of his current ITV contract. He added that he actually thinks he deserves a raise next year.

“I’ve got no problem if they take it away from somebody else who feels guilty about this type of thing, because I have absolutely no guilt issues about my salary whatsoever,” he told The Sun.

“I think it’s time the talent fall back and go, ‘Hang on a second, without us, you don’t have networks’.”

Morgan learned his haggling skills from BBC presenter Anne Robinson.

“She said always at least double the money you are really earning whenever you are asked about it in interviews, because then everyone thinks you are incredibly expensive and starts to pay you accordingly,” said the former tabloid journalist.