ITV bosses had hoped that by shifting BGT to a new timeslot of 8.30pm, the battle for viewers with The Voice on BBC1 would finally be over…
Prior to the time change, the shows had of course overlapped by twenty minutes, and week on week, the BBC talent search had scored more viewers in that overlap than BGT.
However, it seems that irrespective of the new starting time, BGT still lost out as The Voice peaked at 11.6million viewers last night, while BGT notched up 11.1million.
That said though, it’s also been reported that The Voice lost around a million viewers when compared to last Saturday’s show.
Now, I have to say, my personal opinion about the viewer figures is that with The Voice still being in its infancy, a lot of people are – arguably – tuning in to see if it’s worth watching long term…
And for me, I’m beginning to doubt that it is.
Last night’s show, the first of the Battle Rounds, was quite frankly utterly predictable, and clearly, the coaches had already decided who they were going to take through to the live shows long before last night’s installment.
For me, all last night boiled down to was another chance to hear people sing, and for some, the last chance they got to sing on the show.
If The Voice continues to be so very unsurprising, unexciting and generally just plain dull, I really can’t see that I’ll be watching a second series.
That said, I will keep watching this first series, just to see if it improves, but as I said, thereafter, it’s debatable if I’ll continue to be a viewer…
However, BGT is a known quantity, it’s got longevity on its side and it is genuinely entertaining, so I suspect that when The Voice turns out to be a flash in the pan, which I think it will, BGT will still be there, soldiering on.
So, there’s my explanation for the viewer figures anomaly. What’s yours?