An Eastbourne Couple, Jerry and Kate Daly have braved the Dragons and entered the Den in order to pitch their product, ‘Send A Kiss’ and hopefully win a life changing investment.

The Eastbourne News reports:

Their idea is Send A Kiss — a kit which includes everything needed to make a cast of a pair of lips which can then be painted and sent to loved ones as a personal gift. Jerry Daly described the filming of the programme as ‘petrifying’, especially considering the couple were only given two weeks’ notice.

Despite practicing the pitch over and over, Mr Daly likened the experience of being grilled by the business entrepreneurs to ’skydiving without having been in an aeroplane before’. He said, “You’re putting your whole life investment on the line for your head to be hacked off. “It’s a massive risk you’re taking.”

The idea for Send A Kiss came from an unfortunate set of events. Originally Jerry, who knocked out one of his teeth eight years ago, was inspired by the cast the dentist made to correct the problem and set up a business making body casts for the likes of Dave Courtney OBE and darts player Bobby George. Two years ago Jerry also suffered a heart attack and came up with the idea of casting lips in his hospital bed. Kate had always maintained that his lips were his best features so he arranged for a friend to cast his lips, whilst still bed-ridden, and had them sent them to his wife.

To find out whether the pair managed to get any financial backing from the TV show, tune into BBC2’s Dragons’ Den on February 14 at 8pm.

Igloo. A refrigerated delivery service who asked for £160,000 in return for 8% of their company.

Anthony Coates-Smith & Alistair Turner chances looked slim at first as Peter Jones accused them of having frozen brains for valuing their company at £2 million. however it became apparent that the mens proposal could be a profitable one as a bidding war ensued amongst the Dragons.

Duncan Bannatyne made the first offer of £80,000 for 20%, swiftly matched by Richard Farleigh, who brought the equity down to 15%.

Deborah Meaden and Theo Paphitis tried to undercut them with a bid for 12.5%, followed by Peter Jones, who had clearly warmed to the business.

He offered all the money for 30%, but in the end it was Richard who clinched the deal by suggesting that he and Duncan offered half each for a total of 22.5%.

After a quick chat at the back of the den, Anthony and Alistair chose to go with Richard and Duncan’s offer and secured the £160,000 they needed to expand their business to two further UK locations.

The Dragons' Den TV show on BBC2 saw reggae singer and producer and chef Levi ask the Dragons' for £50,000 in return for a 20% share in his business.

Levi has been selling his own special hot sauce named 'Reggae Reggae Sauce' for 15 years at the Notting Hill festival and now wants some money to take it to a larger market.

Levi claimed to have an order for 2.5 million litres of sauce from a large meat company, the Dragons' read his offer letter to discover that the order was not an order at all but more of a projection and the figure was only 2500 lites. At this point I expected them to wash their hands of Levi and tell him to go home and do his sums.

Three did just this but surprisingly Peter Jones offered half the amount for 20% of equity, and Richard Farleigh chipped in with the remaining £25,000 for another 20%. Leaving Levi one very happy guy!

Levi will also be appearing on Harry Hill's show on ITV this Saturday 10Th Feb 07 between 6.00pm - 6.40pm singing out the show. Maybe his music career will do better than his sauce....next stop X Factor!

So for all you wannabe inventors and entrepeneurs here are the things the millionaires are looking for:

"All we want is two simple things," Theo explained.

"First, for someone to come up with a good idea and to have done their homework. And also, to show that they're capable of managing their business. That's it.

"If they can do those simple things, they've got a hell of a chance of getting out of there with some cash."

Theo also admitted ot the Manchester Evening News that he was looking forward to working with his fellow Dragons again: "We all fit into the show reasonably well," he says.

"Although there's always friction when you try to invest, that's the nature of the show. I make my decisions based on very simple criteria - do I like the person, and secondly, is the idea good? If those two work, I'm in."

So there's what the millionaires are looking for......anybody willing to give it a go?