The New Year welcomes the return of Celebrity Big Brother to Channel 4 for one final fling of celebrity voyeurism. Today the brand new logo has been revealed ahead of the series launch in the New Year.

The show is being billed as Celebrity Big Brother – ‘Hell Lies in Others’ and by the look of the brand new logo Big Brother clearly has some fiery plans in store.

Not since the very first series of Big Brother has the logo been based on a real eye. That time round the eye was said to be based on the eye of housemate Melanie Hill.

On Sunday 3rd January the series will launch with a select group of the notable and the notorious entering Britain’s most famous TV house. The length of their stay, as always, will be decided by the viewers.

In this seventh and final series the celebrity housemates may think they know what’s coming but for them 2010 will begin with some of the most unpredictable and unforgettable weeks of their lives.

Executive Producer Shirley Jones has said: “This is no holiday camp for pampered personalities; Celebrity Big Brother won’t be leaving the limelight quietly”.