The New Year welcomes the return of Celebrity Big Brother to Channel 4 for one final fling of celebrity voyeurism. Hawkeyed viewers may have seen glimpses of the fiery eye logo on Channel 4 this week but the full trailer has not yet been revealed until now.

The trailer is markedly different from previous years, not only is the flaming eye based on a real eye for the first time since the very first Big Brother series but also the iconic theme tune which accompanies the trailer has had a dramatic orchestral overhaul. Dark and foreboding to start with the music climaxes in a familiar theatrical frenzy suggesting this series is going to get truly explosive. The show is being billed as Celebrity Big Brother – ‘Hell Lies in Others’ and by the look of the trailer, which will premiere on Channel 4 this Sunday, Big Brother clearly has some fiery plans in store Let’s hope the famous faces who have signed up for a stay in the house weren’t banking on having a relaxing time.

On Sunday 3rd January the series will launch with a select group of the notable and the notorious entering Britain’s most famous TV house. The In this seventh and final series to air of Channel 4 the celebrity housemates may think they know what’s coming but for them 2010 will begin with some of the most unpredictable and unforgettable weeks of their lives.