As we reported yesterday, the Celebrity Big Brother housemates were all – except Prince Lorenzo – given a task which was to charm the Prince and lavish attention upon him.

The aim of the task was ultimately to have Lorenzo crown one of the lady housemates his Princess for the day, and in the end, he chose Samantha.

Lorenzo was told by Big Brother that he must take good care of his Princess, giving her whatever her heart desired – within limits of course – and he duly did so, beginning with a hand massage after he placed a shiny tiara on her bonce.

In the Diary Room, Big Brother gave Lorenzo a basketful of goodies to give to Samantha, which included champagne and cupcakes as well as some top of the range toiletries…

Lorenzo also had to entertain his Princess, and in order to do so, he had to become a court jester, which, by the looks of it, was just downright painfully embarrassing.

However, some of the attention he received from the female housemates as part of the task was also über awkward, with one cringe moment coming when Rhian – who was massaging him – said, “Some guys might like a massage with a crotch on their back.”

Julie nibbled his ear and fed him grapes, Jasmine sat in his lap while Samantha put sun screen on his arms.

When he announced that Samantha was his Princess, he said that he’d chosen her because “She helps everybody.”

Not because she’s enviably beautiful then, no?

Are you glad Sam won her Princess for a day title?