Celebrity Big brother housemate Mutya Buena has seen sales of her recent solo album soar since she entered the house last Friday night.

Mutya’s album Real Girl, has seen sales soar by 106 per cent on Play.com.

Helen Marquis, Head of Music for Play.com, told The Daily Star: “The early increase in sales goes to prove the power of Celebrity Big Brother and the impact that it can have on buying habits, even during a time when people are watching their pennies.

“And if the figures are anything to go by then it looks like we could have a surprise winner in Mutya of this year’s show!”