Celebrity Big Brother: Jay-Z To Sack Danielle Lloyd
Danielle Lloyd is today facing the axe from two lucrative modelling deals, including one with rap star Jay-Z.
She was hired as the face of Rocawear prior to entering the Celebrity Big Brother house.
But last night company execs were considering cancelling Danielle’s involvement after she was accused of racist comments on the show.
Rocawear director Steve Grayson said: “We do not believe Danielle to be racist but reserve our decision on her involvement with Rocawear.�
Danielle’s contract with the Lipsy clothing range is also uncertain.
Bosses pulled promotional shots of her and sources said they were reviewing her contract.
One said: “Her behaviour reflects on the company so we have to consider what we will do.�
It comes after Danielle was axed from a campaign for motorbike insurance firm Bennetts.
Bookmark & Share »
January 21st, 2007 at 8:49 pm
[...] Danielle will be gutted if this story is true, and her relationship isn’t the only thing to suffer during her time on the house. It looks like her career might be in serious difficulties too! We’re having a little trouble with our comments form at the moment. If you’d like to comment about this post, please head over to the forum and let us know what you think! [...]
January 26th, 2007 at 5:27 pm
I think the way Danielle has behaved in the BB house is disgusting but quite honestly I feel that those that stood by and watched and did nothing were equally to blame. She is extremely immature and spoilt and could do with a spell in Brat Camp
January 27th, 2007 at 12:42 am
I think Danielle acts and thinks like the majority of British people, she is a being used as a scape goat. Channel 4 and Davina have a lot to answer for fuelling the monster press and buying into their ‘we are shocked’ sensationalism. How many indians/asians work for the Sun? People in glass houses should not throw stones this is a lesson you brits have yet to learn. Enjoy your squalid press.
January 27th, 2007 at 7:13 am
Shilpa isn’t make a broad sweeping statement about a whole nation of people a tad racist itself. What did you say about glass houses.
January 27th, 2007 at 6:51 pm
Danielle was behaving like a immature racist brat. She deserves to get dumped by Teddy
January 27th, 2007 at 6:53 pm
England is not so wonderful, its a racist place racist just like the USA….
February 1st, 2007 at 1:23 pm
I didnt like danielle in the house, but i think the way she and jo are being treated at the moment is awful, danielle is very young and i think she was very easily influenced by jade, some of the comments danielle made were a bit risque but i do believe a large ammount of people have said worse just not on national tv!! I believe Jade is a bully and should know better, and danille and jo went along with things to stop themselves being victims of jades bullying. The state jo is in at the moment and possibly danielle is pitifull. I really feel for them, they deserve a break. well done big brother for destroying 2 more lives!!!
February 4th, 2007 at 8:30 am
I’m browned off with everyone trying to stick up for Dimwitted Danielle, she knew what she was saying and implying on BB. If she was under the impression it would be all white when she came out she was wrong, of well niger mind there are some 100+ premership football players that she can still lay under. I’m sure it will only be a mater of time before she opens up her asset for them!
February 4th, 2007 at 2:38 pm
I dont think danielle has been racist in the big brother house. I think she is to thick to understand what a racist is! GO DANIELLE!
February 4th, 2007 at 2:40 pm
DANIELLE IS NOT A RACIST. I WISH EVERYONE WOULD GET THAT INTO THEIR HEADS!
February 4th, 2007 at 4:45 pm
I never liked Danielle but I like her even less now - she is ignorant,rude,nasty, foul mouthed and spoilt you only have to look at her behaviour in that ice task and the way she flaunted herself on that obstacle course and then of course the racist row - pathetic!!!