Danielle Lloyd is today facing the axe from two lucrative modelling deals, including one with rap star Jay-Z.

She was hired as the face of Rocawear prior to entering the Celebrity Big Brother house.

But last night company execs were considering cancelling Danielle’s involvement after she was accused of racist comments on the show.

Rocawear director Steve Grayson said: “We do not believe Danielle to be racist but reserve our decision on her involvement with Rocawear.�

Danielle’s contract with the Lipsy clothing range is also uncertain.

Bosses pulled promotional shots of her and sources said they were reviewing her contract.

One said: “Her behaviour reflects on the company so we have to consider what we will do.�

It comes after Danielle was axed from a campaign for motorbike insurance firm Bennetts.