During the Celebrity Big Brother Show, many people nicknamed Chantelle Houghton, Chantelle Travelodge (due to the fact that before entering the house she was a Paris Hilton lookalike). This caused the Travelodge chain to promise that if Chantelle won the show they would name her local travelodge hotel after her.

It would appear however that Travelodge have now backtracked on their promise and are no longer willing to change the name of their Wickford branch to Chantelle Travelodge.

A spokesman for the UK hotel company said: “We have had a long discussion and this is not something we are going to pursue any longer.”

If I was Chantelle I would stick at this celebrity business until I had enough dosh to buy the whole Travelodge chain and then name every branch ‘Chantelle Travelodge’ ….. that would show them!