Emmerdale actor James Sutton has described Celebrity Big Brother as a ‘freak show’.

Sutton, who plays Ryan Lamb in the ITV soap, said that shows like Big Brother have made ‘Celebrity’ a dirty word.

In an interview with Now magazine James was asked if he would ever appear on the Channel 4 show. He replied: “No, I find the concept embarrassing. ‘Celebrity’ is kind of almost a dirty word now – it just makes me think of Kerry Katona and Jordan.”

“I did enjoy Big Brother,” he continued. “But as time went on it became a bit of a freak show.”