Imogen Thomas and Amy Childs have both been busy girls this week and are both fronting new underwear campaigns, in the lead up to Valentines Day.

The reality TV stars have posed for photos, in which not much is left to the imagination, as they try to convince hapless boyfriends and husbands everywhere, that trashy lingerie really is the ideal present for the woman in their life.

Big Brother star Imogen – who last year returned to the headlines after she revealed her affair with married footballer Ryan Giggs – has teamed up with former supermodel Caprice and is appearing for the blonde beauty in campaigns for her By Caprice line.

She offered some tips to men who are planning to buy underwear this weekend, saying:

“Lingerie is a great gift, but make sure you get sizes right. You’ll earn points for expensive lingerie, so try lace and silk.”

Celebrity Big Brother‘s Amy is going a little more downmarket with her line and is the face of Tesco’s Bra Queen lingerie, which offers affordable, quality designer lingerie created by the UK’s official Bra Queen herself, Michelle Mone OBE.

Childs recently spoke out against the show on which she shot to fame and said that the fourth series of The Only Way is Essex needs “….some entertainment and it needs some vajazzling and fake tan.”

Enjoy the pictures!