Virgin Pull Big Brother 2009 Sponsorship
Virgin have pulled out of their sponsorship deal for Celebrity Big Brother and Big Brother 2009.
In a statement yesterday Virgin bosses claimed the decision had followed “a shift in emphasis in their marketing plans”.
Ashley Stockwell of Virgin Media said: “Big Brother without doubt rules the world of reality TV shows and our sponsorship has been a fantastic success.”
BB bosses are now left with only two months to find a sponsor to fill the gaping £3 million slot that Virgin have left behind.
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