Dragons’ Den: Dragons’ Buy Into Levi Roots Reggae Reggae Sauce

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Dragons Den

The Dragons' Den TV show on BBC2 saw reggae singer and producer and chef Levi ask the Dragons' for £50,000 in return for a 20% share in his business.

Levi has been selling his own special hot sauce named 'Reggae Reggae Sauce' for 15 years at the Notting Hill festival and now wants some money to take it to a larger market.

Levi claimed to have an order for 2.5 million litres of sauce from a large meat company, the Dragons' read his offer letter to discover that the order was not an order at all but more of a projection and the figure was only 2500 lites. At this point I expected them to wash their hands of Levi and tell him to go home and do his sums.

Three did just this but surprisingly Peter Jones offered half the amount for 20% of equity, and Richard Farleigh chipped in with the remaining £25,000 for another 20%. Leaving Levi one very happy guy!

Levi will also be appearing on Harry Hill's show on ITV this Saturday 10Th Feb 07 between 6.00pm - 6.40pm singing out the show. Maybe his music career will do better than his sauce....next stop X Factor!

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By Lisa McGarry on Wednesday, 7 February 2007 and filed under Dragons Den.

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31 Comments »

  1. elliott said

    regge regge sauce is sooooooo nice! i have to sing that werd song all day. my reege regge sauce.

    (On Friday, 9 February 2007 at 11:45 am)
  2. Owen said

    The Reggae Reggae Sauce is da best man.
    U got da flava of d ketchup and d hotness of d hot sauce but u can styll taste da food.Maaaaan

    (On Friday, 9 February 2007 at 11:57 am)
  3. henry said

    So nice I had to name it twice, I called it Reggae Reggae Sauce.

    (On Friday, 9 February 2007 at 2:21 pm)
  4. layla said

    hey all,

    That song man it’s got it, it makes u wanna dance and wine and then obviosly dine with sum reggae reggae sauce haha. Ahh he is soo cute too, i hope the sauce takes off.

    (On Saturday, 10 February 2007 at 7:25 pm)
  5. katie seaton said

    i lovvvvvvve Levi ! ..man hehhe! Nt the best at maths! lol…. iam thinkin ill start a fan club n goion start shoppin at Sainsburys, any 1 wiv me?!
    any way happy shpping!
    xxxxxxxxxxxxxxxxxxxxxxxxxxxx

    (On Saturday, 10 February 2007 at 9:40 pm)
  6. Steve said

    Levi Roots has something about him that warms your soul. I hope he puts some in his sauce. All the best Keith!

    (On Saturday, 10 February 2007 at 11:18 pm)
  7. Richie said

    levi is god big up da man, me and the wife live off of that sauce its da bomb. well good if u have da munchies smother your fried chicken in da stuff.

    (On Saturday, 10 February 2007 at 11:28 pm)
  8. richard guyatt said

    since the den last night i drempt about the stuff and woke (late) sunday morning singing the sauce,levi man send me the big bottle, me morning spanish eggs sing the cry for it.reggae,reggae me eggs levi, reggae me eggs for me

    (On Sunday, 11 February 2007 at 12:23 pm)
  9. Tiffany said

    Hi all,

    That reggae man sang such a good song I have been singing it all day! I hope that sauce gets sold in shops near me because I hope its as good as the song says it is!!!!!
    GOOD FOR YOU LEVI A.K.A KEITH!

    (On Sunday, 11 February 2007 at 8:58 pm)
  10. charlie said

    reggae reggae sauce is soooooooooooooooo cool. where do they sell it?? keith can i ave the reciepe all though u won’t give it to me yh well y don’t u come 4 a pint one day??? c u levi can i ave the words 4 ur song cheers that would be reggae reggae cool!!! cheers

    (On Sunday, 11 February 2007 at 9:04 pm)
  11. Alaine said

    Where can i get some of this sauce??

    (On Monday, 12 February 2007 at 10:48 am)
  12. Reggae Sauce Man said

    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!

    (On Thursday, 22 February 2007 at 2:42 pm)
  13. Borat said

    Thees Regay Sorc Iz A Very Nice!

    (On Thursday, 22 February 2007 at 2:44 pm)
  14. JUNIOR C said

    REGGAE REGGAE SAUCE!!!!!!!!!!

    GOOD LUCK LEVI, U WICKED RUDEBOY. BIG UP 4 DA FUTURE!!!!!!!!!

    (On Tuesday, 27 February 2007 at 4:34 pm)
  15. Laura said

    What happened to the last of the home-brew?

    Levi Roots sold the last 350 bottles of his home-brewed Reggae Reggae sauce at the Destinations Shows. The factory-made sauce will be stocked from today in Sainsbury’s accompanied and there is a chart release of the Reggae Sauce song tomorrow. Can you believe it?

    Levi Roots (Alias Keith Graham) held sampling of the spicy Reggae Reggae Sauce created from his grandmother’s secret recipe at The Times presents Destinations: The Holiday & Travel Shows and those who were lucky enough to buy the last of the home-brew got signed bottles! The sauce sold out within minutes, each day of the Show.

    (On Wednesday, 7 March 2007 at 2:05 pm)
  16. baggienut said

    OMG!!! I really wanna put some reggee, reggee in my life. hubba hubba.

    (On Wednesday, 7 March 2007 at 6:36 pm)
  17. russell, neil +luke said

    we all love reggae reggae sauce weeeeeeeeeeee its so nice i had to name it twice its reggae reggae sauce

    (On Thursday, 8 March 2007 at 1:43 pm)
  18. Jon,Lauren,Ryan,Katie and Jonjo said

    What a tune reggae reggae sauce mmmmmmmmmmmmmmmmmmmmmmmmmmmm tasty

    (On Thursday, 8 March 2007 at 4:13 pm)
  19. jim said

    big up my homedog-lovi9n ur new mansauce- cant wait 4 more, tanx- peace out jmy eastside homedog

    (On Thursday, 8 March 2007 at 4:34 pm)
  20. Don walsh said

    I CAN,T WAIT TILL REAGAE REGGAE SAUCE HITS THE SHELFS TO HAVE SOMEONE MAKE AN ALTERNATIVE TO TK ITS SOMETHING TO BE EMBRACED,TO HAVE 4000 PEOPLE BUY IT ON JUST TASTING IT ON HIS MARKET STALL AT THE CARNIVAL ALONE SAYS ALOT SO NICE HE HAD TO NAME IT TWICE REAGGAE REGGAE SAUCE (LEVI ROOT)_(KEITH) I LOVE YOU MANNNNNNNNNNN.

    (On Thursday, 8 March 2007 at 4:44 pm)
  21. Gary said

    Big up to Levi & Peter, for making this sauce mainstream if you have not tried this sauce, wake up man and get a bottle. It’s the Lick! Boombastic.

    (On Sunday, 11 March 2007 at 1:11 pm)
  22. dave said

    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!

    luv Dave
    xxxxxxxxxxxx

    (On Tuesday, 13 March 2007 at 9:40 am)
  23. sally said

    the sauce makes me extra hyper

    luv sally

    (On Tuesday, 13 March 2007 at 9:42 am)
  24. Mark said

    i have aone of the last bottles of sauce signed by Levi, i am going to sell it on ebay for comic relif if you are interested please bid.

    (On Tuesday, 13 March 2007 at 4:15 pm)
  25. Mr. Shmee said

    reggae sauce feels good on my special place

    (On Wednesday, 14 March 2007 at 6:00 pm)
  26. jon d'arcy said

    theres onli 2 tings i bum in life…
    1) blokes
    2) Keifs reggae reggae reggae sauce!!!!

    all dat caribean warmth in me soul,2 u me bredrin-KEEIITTHH i present meself-JOOONNNN. I am truly in ure jamaican shadow! U is 1 special ting

    (On Friday, 16 March 2007 at 4:44 pm)
  27. deano said

    reggae sauce is the shiznaz taste sooo yummy lol

    (On Monday, 19 March 2007 at 12:56 pm)
  28. Jason said

    Didn’t any of you attend school? no one seems to be able to spell!

    (On Monday, 19 March 2007 at 5:03 pm)
  29. Justin said

    Buy it and try it!!! its well nice!!!

    Honestly I was plesantly surprised :-)

    (On Monday, 26 March 2007 at 9:27 am)
  30. Justin said

    Buy it and try it!!! its well nice!!!

    Honestly I was pleasantly surprised :-)

    (On Monday, 26 March 2007 at 9:28 am)
  31. Auly Hodgson said

    It’s perfect with your chicken, make burger finger lickin’. In rice and pea and fish, put some Reggae Reggae Sauce on your dish.

    (On Monday, 4 June 2007 at 1:20 pm)

3 Trackbacks/Pingbacks

  1. By Dragons Den: Supermarkets Fight To Stock Reggae Reggae Sauce! » Unreality TV on 18 Feb 2007 at 10:13 pm

    [...] Levi approached the millionaires of BBC’s Dragons Den recently in a bid to attract some money to mass produce his spicy sauce. However since the show aired supermakrets have been inundated with requests for the sauce and the word is that Tesco will stock it soon and Sainsbury’s table sauce buyer Nick Paddison said: “We are in the final stage of talks.” [...]

  2. By Dragons Den: Levi Roots Releases Reggae Reggae Sauce The Single! » Unreality TV on 21 Feb 2007 at 9:01 pm

    [...] After his phenomonal success on BBC’s The Dragons Den with his spicy ‘Reggae Reggae Sauce’, Levi Roots has decided to release his catchy Reggae Reggae tune as a single. [...]

  3. By Dragons' Den: Levi Roots To Open His Own Reggae Reggae Restaurant! - Unreality TV on 12 Jun 2007 at 11:52 am

    [...] convincing the men from BBC’s Dragons’ Den to buy into his very own Reggae Reggae sauce, Levi Roots has now taken things one step further and opened his [...]

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