Dragons’ Den: Dragons’ Buy Into Levi Roots Reggae Reggae Sauce

Dragons Den

The Dragons' Den TV show on BBC2 saw reggae singer and producer and chef Levi ask the Dragons' for £50,000 in return for a 20% share in his business.

Levi has been selling his own special hot sauce named 'Reggae Reggae Sauce' for 15 years at the Notting Hill festival and now wants some money to take it to a larger market.

Levi claimed to have an order for 2.5 million litres of sauce from a large meat company, the Dragons' read his offer letter to discover that the order was not an order at all but more of a projection and the figure was only 2500 lites. At this point I expected them to wash their hands of Levi and tell him to go home and do his sums.

Three did just this but surprisingly Peter Jones offered half the amount for 20% of equity, and Richard Farleigh chipped in with the remaining £25,000 for another 20%. Leaving Levi one very happy guy!

Levi will also be appearing on Harry Hill's show on ITV this Saturday 10Th Feb 07 between 6.00pm - 6.40pm singing out the show. Maybe his music career will do better than his sauce....next stop X Factor!

Blog Widget by LinkWithin

Follow us on Twitter! Get the latest news and chat with @unrealitytv

Chat about this on the Unreality TV Forum »

35 responses to “Dragons’ Den: Dragons’ Buy Into Levi Roots Reggae Reggae Sauce”

  1. elliott says:

    regge regge sauce is sooooooo nice! i have to sing that werd song all day. my reege regge sauce.

  2. Owen says:

    The Reggae Reggae Sauce is da best man.
    U got da flava of d ketchup and d hotness of d hot sauce but u can styll taste da food.Maaaaan

  3. henry says:

    So nice I had to name it twice, I called it Reggae Reggae Sauce.

  4. layla says:

    hey all,

    That song man it’s got it, it makes u wanna dance and wine and then obviosly dine with sum reggae reggae sauce haha. Ahh he is soo cute too, i hope the sauce takes off.

  5. katie seaton says:

    i lovvvvvvve Levi ! ..man hehhe! Nt the best at maths! lol…. iam thinkin ill start a fan club n goion start shoppin at Sainsburys, any 1 wiv me?!
    any way happy shpping!
    xxxxxxxxxxxxxxxxxxxxxxxxxxxx

  6. Steve says:

    Levi Roots has something about him that warms your soul. I hope he puts some in his sauce. All the best Keith!

  7. Richie says:

    levi is god big up da man, me and the wife live off of that sauce its da bomb. well good if u have da munchies smother your fried chicken in da stuff.

  8. richard guyatt says:

    since the den last night i drempt about the stuff and woke (late) sunday morning singing the sauce,levi man send me the big bottle, me morning spanish eggs sing the cry for it.reggae,reggae me eggs levi, reggae me eggs for me

  9. Tiffany says:

    Hi all,

    That reggae man sang such a good song I have been singing it all day! I hope that sauce gets sold in shops near me because I hope its as good as the song says it is!!!!!
    GOOD FOR YOU LEVI A.K.A KEITH!

  10. charlie says:

    reggae reggae sauce is soooooooooooooooo cool. where do they sell it?? keith can i ave the reciepe all though u won’t give it to me yh well y don’t u come 4 a pint one day??? c u levi can i ave the words 4 ur song cheers that would be reggae reggae cool!!! cheers

  11. Alaine says:

    Where can i get some of this sauce??

  12. Dragons Den: Supermarkets Fight To Stock Reggae Reggae Sauce! » Unreality TV says:

    [...] Levi approached the millionaires of BBC’s Dragons Den recently in a bid to attract some money to mass produce his spicy sauce. However since the show aired supermakrets have been inundated with requests for the sauce and the word is that Tesco will stock it soon and Sainsbury’s table sauce buyer Nick Paddison said: “We are in the final stage of talks.” [...]

  13. Dragons Den: Levi Roots Releases Reggae Reggae Sauce The Single! » Unreality TV says:

    [...] After his phenomonal success on BBC’s The Dragons Den with his spicy ‘Reggae Reggae Sauce’, Levi Roots has decided to release his catchy Reggae Reggae tune as a single. [...]

  14. Reggae Sauce Man says:

    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!
    I want some reggae reggae sauce!

  15. Borat says:

    Thees Regay Sorc Iz A Very Nice!

  16. JUNIOR C says:

    REGGAE REGGAE SAUCE!!!!!!!!!!

    GOOD LUCK LEVI, U WICKED RUDEBOY. BIG UP 4 DA FUTURE!!!!!!!!!

  17. Laura says:

    What happened to the last of the home-brew?

    Levi Roots sold the last 350 bottles of his home-brewed Reggae Reggae sauce at the Destinations Shows. The factory-made sauce will be stocked from today in Sainsbury’s accompanied and there is a chart release of the Reggae Sauce song tomorrow. Can you believe it?

    Levi Roots (Alias Keith Graham) held sampling of the spicy Reggae Reggae Sauce created from his grandmother’s secret recipe at The Times presents Destinations: The Holiday & Travel Shows and those who were lucky enough to buy the last of the home-brew got signed bottles! The sauce sold out within minutes, each day of the Show.

  18. baggienut says:

    OMG!!! I really wanna put some reggee, reggee in my life. hubba hubba.

  19. russell, neil +luke says:

    we all love reggae reggae sauce weeeeeeeeeeee its so nice i had to name it twice its reggae reggae sauce

  20. Jon,Lauren,Ryan,Katie and Jonjo says:

    What a tune reggae reggae sauce mmmmmmmmmmmmmmmmmmmmmmmmmmmm tasty

  21. jim says:

    big up my homedog-lovi9n ur new mansauce- cant wait 4 more, tanx- peace out jmy eastside homedog

  22. Don walsh says:

    I CAN,T WAIT TILL REAGAE REGGAE SAUCE HITS THE SHELFS TO HAVE SOMEONE MAKE AN ALTERNATIVE TO TK ITS SOMETHING TO BE EMBRACED,TO HAVE 4000 PEOPLE BUY IT ON JUST TASTING IT ON HIS MARKET STALL AT THE CARNIVAL ALONE SAYS ALOT SO NICE HE HAD TO NAME IT TWICE REAGGAE REGGAE SAUCE (LEVI ROOT)_(KEITH) I LOVE YOU MANNNNNNNNNNN.

  23. Gary says:

    Big up to Levi & Peter, for making this sauce mainstream if you have not tried this sauce, wake up man and get a bottle. It’s the Lick! Boombastic.

  24. dave says:

    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!reggae reggae sauce is yummy. i love it!!
    reggae reggae sauce is yummy. i love it!!

    luv Dave
    xxxxxxxxxxxx

  25. sally says:

    the sauce makes me extra hyper

    luv sally

  26. Mark says:

    i have aone of the last bottles of sauce signed by Levi, i am going to sell it on ebay for comic relif if you are interested please bid.

  27. Mr. Shmee says:

    reggae sauce feels good on my special place

  28. jon d'arcy says:

    theres onli 2 tings i bum in life…
    1) blokes
    2) Keifs reggae reggae reggae sauce!!!!

    all dat caribean warmth in me soul,2 u me bredrin-KEEIITTHH i present meself-JOOONNNN. I am truly in ure jamaican shadow! U is 1 special ting

  29. deano says:

    reggae sauce is the shiznaz taste sooo yummy lol

  30. Jason says:

    Didn’t any of you attend school? no one seems to be able to spell!

  31. Justin says:

    Buy it and try it!!! its well nice!!!

    Honestly I was plesantly surprised :-)

  32. Justin says:

    Buy it and try it!!! its well nice!!!

    Honestly I was pleasantly surprised :-)

  33. Auly Hodgson says:

    It’s perfect with your chicken, make burger finger lickin’. In rice and pea and fish, put some Reggae Reggae Sauce on your dish.

  34. Dragons' Den: Levi Roots To Open His Own Reggae Reggae Restaurant! - Unreality TV says:

    [...] convincing the men from BBC’s Dragons’ Den to buy into his very own Reggae Reggae sauce, Levi Roots has now taken things one step further and opened his [...]

  35. Ellerz says:

    well well well well well,,
    look wats hsappened since
    that reggae reggae sauce aent bad yanooo
    its made its way 2 one of the top fast food resterants in the UK,, Subway
    and its in the supermarket market leader Tesco too. its even made its way into Waitrose………. bloody hell he must be doin good