Dragons’ Den: Dragons’ Buy Into Levi Roots Reggae Reggae Sauce
The Dragons' Den TV show on BBC2 saw reggae singer and producer and chef Levi ask the Dragons' for £50,000 in return for a 20% share in his business.
Levi has been selling his own special hot sauce named 'Reggae Reggae Sauce' for 15 years at the Notting Hill festival and now wants some money to take it to a larger market.
Levi claimed to have an order for 2.5 million litres of sauce from a large meat company, the Dragons' read his offer letter to discover that the order was not an order at all but more of a projection and the figure was only 2500 lites. At this point I expected them to wash their hands of Levi and tell him to go home and do his sums.
Three did just this but surprisingly Peter Jones offered half the amount for 20% of equity, and Richard Farleigh chipped in with the remaining £25,000 for another 20%. Leaving Levi one very happy guy!
Levi will also be appearing on Harry Hill's show on ITV this Saturday 10Th Feb 07 between 6.00pm - 6.40pm singing out the show. Maybe his music career will do better than his sauce....next stop X Factor!
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February 9th, 2007 at 11:45 am
regge regge sauce is sooooooo nice! i have to sing that werd song all day. my reege regge sauce.
February 9th, 2007 at 11:57 am
The Reggae Reggae Sauce is da best man.
U got da flava of d ketchup and d hotness of d hot sauce but u can styll taste da food.Maaaaan
February 9th, 2007 at 2:21 pm
So nice I had to name it twice, I called it Reggae Reggae Sauce.
February 10th, 2007 at 7:25 pm
hey all,
That song man it’s got it, it makes u wanna dance and wine and then obviosly dine with sum reggae reggae sauce haha. Ahh he is soo cute too, i hope the sauce takes off.
February 10th, 2007 at 9:40 pm
i lovvvvvvve Levi ! ..man hehhe! Nt the best at maths! lol…. iam thinkin ill start a fan club n goion start shoppin at Sainsburys, any 1 wiv me?!
any way happy shpping!
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February 10th, 2007 at 11:18 pm
Levi Roots has something about him that warms your soul. I hope he puts some in his sauce. All the best Keith!
February 10th, 2007 at 11:28 pm
levi is god big up da man, me and the wife live off of that sauce its da bomb. well good if u have da munchies smother your fried chicken in da stuff.
February 11th, 2007 at 12:23 pm
since the den last night i drempt about the stuff and woke (late) sunday morning singing the sauce,levi man send me the big bottle, me morning spanish eggs sing the cry for it.reggae,reggae me eggs levi, reggae me eggs for me
February 11th, 2007 at 8:58 pm
Hi all,
That reggae man sang such a good song I have been singing it all day! I hope that sauce gets sold in shops near me because I hope its as good as the song says it is!!!!!
GOOD FOR YOU LEVI A.K.A KEITH!
February 11th, 2007 at 9:04 pm
reggae reggae sauce is soooooooooooooooo cool. where do they sell it?? keith can i ave the reciepe all though u won’t give it to me yh well y don’t u come 4 a pint one day??? c u levi can i ave the words 4 ur song cheers that would be reggae reggae cool!!! cheers
February 12th, 2007 at 10:48 am
Where can i get some of this sauce??
February 18th, 2007 at 10:13 pm
[...] Levi approached the millionaires of BBC’s Dragons Den recently in a bid to attract some money to mass produce his spicy sauce. However since the show aired supermakrets have been inundated with requests for the sauce and the word is that Tesco will stock it soon and Sainsbury’s table sauce buyer Nick Paddison said: “We are in the final stage of talks.” [...]
February 21st, 2007 at 9:01 pm
[...] After his phenomonal success on BBC’s The Dragons Den with his spicy ‘Reggae Reggae Sauce’, Levi Roots has decided to release his catchy Reggae Reggae tune as a single. [...]
February 22nd, 2007 at 2:42 pm
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
I want some reggae reggae sauce!
February 22nd, 2007 at 2:44 pm
Thees Regay Sorc Iz A Very Nice!
February 27th, 2007 at 4:34 pm
REGGAE REGGAE SAUCE!!!!!!!!!!
GOOD LUCK LEVI, U WICKED RUDEBOY. BIG UP 4 DA FUTURE!!!!!!!!!
March 7th, 2007 at 2:05 pm
What happened to the last of the home-brew?
Levi Roots sold the last 350 bottles of his home-brewed Reggae Reggae sauce at the Destinations Shows. The factory-made sauce will be stocked from today in Sainsbury’s accompanied and there is a chart release of the Reggae Sauce song tomorrow. Can you believe it?
Levi Roots (Alias Keith Graham) held sampling of the spicy Reggae Reggae Sauce created from his grandmother’s secret recipe at The Times presents Destinations: The Holiday & Travel Shows and those who were lucky enough to buy the last of the home-brew got signed bottles! The sauce sold out within minutes, each day of the Show.
March 7th, 2007 at 6:36 pm
OMG!!! I really wanna put some reggee, reggee in my life. hubba hubba.
March 8th, 2007 at 1:43 pm
we all love reggae reggae sauce weeeeeeeeeeee its so nice i had to name it twice its reggae reggae sauce
March 8th, 2007 at 4:13 pm
What a tune reggae reggae sauce mmmmmmmmmmmmmmmmmmmmmmmmmmmm tasty
March 8th, 2007 at 4:34 pm
big up my homedog-lovi9n ur new mansauce- cant wait 4 more, tanx- peace out jmy eastside homedog
March 8th, 2007 at 4:44 pm
I CAN,T WAIT TILL REAGAE REGGAE SAUCE HITS THE SHELFS TO HAVE SOMEONE MAKE AN ALTERNATIVE TO TK ITS SOMETHING TO BE EMBRACED,TO HAVE 4000 PEOPLE BUY IT ON JUST TASTING IT ON HIS MARKET STALL AT THE CARNIVAL ALONE SAYS ALOT SO NICE HE HAD TO NAME IT TWICE REAGGAE REGGAE SAUCE (LEVI ROOT)_(KEITH) I LOVE YOU MANNNNNNNNNNN.
March 11th, 2007 at 1:11 pm
Big up to Levi & Peter, for making this sauce mainstream if you have not tried this sauce, wake up man and get a bottle. It’s the Lick! Boombastic.
March 13th, 2007 at 9:40 am
reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!reggae reggae sauce is yummy. i love it!!
reggae reggae sauce is yummy. i love it!!
luv Dave
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March 13th, 2007 at 9:42 am
the sauce makes me extra hyper
luv sally
March 13th, 2007 at 4:15 pm
i have aone of the last bottles of sauce signed by Levi, i am going to sell it on ebay for comic relif if you are interested please bid.
March 14th, 2007 at 6:00 pm
reggae sauce feels good on my special place
March 16th, 2007 at 4:44 pm
theres onli 2 tings i bum in life…
1) blokes
2) Keifs reggae reggae reggae sauce!!!!
all dat caribean warmth in me soul,2 u me bredrin-KEEIITTHH i present meself-JOOONNNN. I am truly in ure jamaican shadow! U is 1 special ting
March 19th, 2007 at 12:56 pm
reggae sauce is the shiznaz taste sooo yummy lol
March 19th, 2007 at 5:03 pm
Didn’t any of you attend school? no one seems to be able to spell!
March 26th, 2007 at 9:27 am
Buy it and try it!!! its well nice!!!
Honestly I was plesantly surprised
March 26th, 2007 at 9:28 am
Buy it and try it!!! its well nice!!!
Honestly I was pleasantly surprised
June 4th, 2007 at 1:20 pm
It’s perfect with your chicken, make burger finger lickin’. In rice and pea and fish, put some Reggae Reggae Sauce on your dish.
June 12th, 2007 at 11:52 am
[...] convincing the men from BBC’s Dragons’ Den to buy into his very own Reggae Reggae sauce, Levi Roots has now taken things one step further and opened his [...]
November 6th, 2008 at 1:49 am
well well well well well,,
look wats hsappened since
that reggae reggae sauce aent bad yanooo
its made its way 2 one of the top fast food resterants in the UK,, Subway
and its in the supermarket market leader Tesco too. its even made its way into Waitrose………. bloody hell he must be doin good