Dragons Den: Levi Roots Releases Reggae Reggae Sauce The Single!
After his phenomonal success on BBC’s The Dragons Den with his spicy ‘Reggae Reggae Sauce’, Levi Roots has decided to release his catchy Reggae Reggae tune as a single.
Levi told The Sun:
“I want to give it back to the people and let them have it.
“I’m releasing it as a download and I’m giving all the money to Comic Relief.”
Levi has been amazed at the reaction to him since his appearance on the show, and he was bowled over when he was offered a deal with Sainsburys, who want to stock the sauce.
He commented: “The reaction has been phenomenal.
“Everywhere I go people ask me to sing the song and my phone is ringing off the hook.
“I can’t even go to the toilet in peace because people will be calling me up asking me to sing it.
“I always do it every time. Getting all the calls is the most annoying bit but it’s also the best bit to me.
“A couple of weeks ago I wasn’t getting any attention and was just a normal man in the street.
“But now I’m getting called a hero and people are saying that I inspire them. It’s just so humbling.
“When people show you love you have to show it back, and I just do it without thinking.”
I’m so glad that Levi has made such an impression on the public. He seems like a very down to earth and very entertaining man. I hope his single makes it into the charts!
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March 11th, 2007 at 5:00 pm
I’m really glad for the success of the Reggae reagge sauce, I’ve known Levi for years and i havae sung with him and he’s such a great person, good luck with the sauce and i hope his empire grows.
Jah blessings
well done
March 12th, 2007 at 5:29 pm
I, like thousands of others, first saw Levi Roots in the Dragons’ Den and was immediately taken by his singing, his persona and his faith in his Reggae Reggae Sauce … which is, without doubt, delicious and my family and I are now about to purchase our second bottle in less than a week!! Many, many congratulations to Levi Roots for his well-deserved success - keep singing, smiling and creating! Let’s not forget our thanks to the Dragons for taking that leap of faith and turning this venture into a truly great feel-good story.
March 22nd, 2007 at 10:55 am
I think its terrific that Levi has made it!! I first saw him on Dragon’s Den and was won over by his bright personality and his unforgetable singing. I am so glad that Reggae reggae sauce has made it into Sainsburys. I bought a bottle the other day and it really is delicious.
March 6th, 2008 at 6:53 pm
Two new sauces are out now, Love APple and Fiery Guava. Love APple is my fav, a spicy tomato ketchup that I’m addicted to…but it has no Apples, just a lot of love!