Dragons Den: Supermarkets Fight To Stock Reggae Reggae Sauce!
The People reported today that the biggest supermarket chains in the UK are fighting over the chance to be the first store to stock Levi Root’s Reggae Reggae sauce.
Levi approached the millionaires of BBC’s Dragons Den recently in a bid to attract some money to mass produce his spicy sauce. However since the show aired supermakrets have been inundated with requests for the sauce and the word is that Tesco will stock it soon and Sainsbury’s table sauce buyer Nick Paddison said: “We are in the final stage of talks.”
Well done Levi. I don’t know if it was the catchy tune he sang to the judge, or his fabulous presentation, but my mouth was certainly watering after listening to his pitch. I will be the first in line to get the sauce when my local Tescos gets it in!








[...] on the BBC reality show, Levi found himself shot into the spotlight as major supermarket chains fought to stock his product. It’s great to see a genuine success story emerge from a TV show isn’t it? [...]