Brighton-based designer Sarah Lu entered the Dragons’ Den tonight armed with a set of small canvas dolls, each with the glaring face of a Dragon, hoping to secure £35k investment in return for 25% for her mini-me, replica doll business.
I was lucky enough to get my hands on a Youdoodoll at the weekend and it is such a novel and fun product, I was sure that the Dragons would jump at the chance to back Sarah’s company.
I was right, and tonight Sarah managed to ignite a bidding war between Dragons, Deborah Meaden and James Caan. James offered Sarah the full amount of money for 40% of her business, Deborah offered the same money, but wanted a 45% stake.
In the end Sarah decided to accept Deborah’s offer due to the retail expertise that came with the cash.
I look forward to seeing the Youdoodoll on shops shelves in time for Christmas, I have loads of nieces who would just love them!
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