Dragons’ Den panellist Theo Paphitis has joined the board of Marvel Entertainment.

Having previously revived retail brands including Ryman the Stationer and the Contessa and La Senza lingerie chains, Paphitis will be overseeing the development of Marvel’s interests in Europe from September.

“I’ve always said that business should be fun and joining the advisory board of Marvel is certainly that,” said Paphitis. “Having loved Marvel’s comics, films and merchandise, I now find myself sharing them with my children and grandchildren.

“Although Marvel is 70 years old, it is in its infancy in most markets outside the US and UK. I’m looking forward to helping Marvel develop positive results in new territories.”