How Sam Fox successfully reinvented herself
So, Sam Fox got herself evicted from the I’m A Celebrity jungle. She was the third celeb to leave after a three-way eviction with Sabrina Washington and Jimmy White.
She might not have won the 2009 series, but in my humble opinion, Samantha Fox totally reinvented herself in two weeks in the jungle. Let’s take a retrospective look at her career to see what I mean…
The Glamour Years
Ah, Sam. I remember her Page Free days well. Didn’t fancy her though, I was more a Kathy Lloyd man myself (look her up, gents), but the Sam Fox of Page 3 was a brassy, fun-lovin’ gel as you can see from the picture.
It was the topless modelling that made Sam a household name. But I think the public loved her…
The Popstar Year
Then she decided to reinvent herself as a pop star. As we all know, at least one person bought her single, Touch Me. That person was Gino D’Acampo.
Actually, Sam Fox bothered the pop charts for quite some time, if the mighty Wikipedia is correct, which led to an imfamous encounter…
At the BRIT Awards
Yep, this one has made all sorts of awkward TV moments compilation lists. Sam teamed up with Mick Fleetwood (who?) to present an award at the 1989 Brits (tabloid headline: Show Us Your Brits, Sam)
An autocue malfunction caused both celebrities to make a complete bollocks of their appearance, causing them to look like a complete pair of…well, you know…
(How much does Fleetwood look like Lurch in that picture though?)
Onwards and Upwards
In 2003, Sam appeared on the reality TV show, The Club. That particular appearance more or less destroyed her career, making her look like am argumentative drunken idiot. The nation’s love affair with Sam Fox more or less hit rock bottom. Check out the train wreck…
2009: I’m A Celebrity
When we heard Sam was going on I’m A Celebrity this year, were we worried? Yes. We thought we were going to see an off-the-rails, alcoholic, lesbian, former Page 3 girl. Hell, we were expecting a whirlwind of bitterness and resentment…
What we got was a feisty Sam Fox, unafraid of the gross-out tasks, full of old-wife wisdom and the odd joke. She wasn’t hung up on any of her past mistakes, and none of the salacious aspects of her life: the topless modelling, the drunken TV appearance, the lesbian turnaround (all Page 3 girls must be red-blooded heterosexuals, else the white van men feel betrayed!). None of those issues were exploited for the sake of ‘good TV’. Whether the producers didn’t seize their opportunities or whether Sam didn’t allow them to be issues is another matter.
But I will say this: One celebrity went in there with the sole intention of reinventing herself. Supposedly media-savvy, Katie Price came out of the jungle with the harsh reality that the public can’t stand her. But in the background, Sam Fox was being a decent person and being part of the camp. It’s all about the attitude. Take note, Jordan…
Well done, Sam!


Actually, Sam appeared on the Colin & Justin home makeover show a couple of years ago or so. She came over incredibly well in that show. I remember that the love between her and her partner was obvious and very touching. Pity she got chucked out of the jungle — but I guess she didn’t get a lot of screentime.
Well its good that he world can maybe see through their stereotyping of Sam Fox. Don’t judge the lady before you get to know her bit more. She has a strong image,not a diva,not a harsh lady,just someone who is strong willed and seems to have a good attitude. Oh and her looks are still there. WE should all look this good when were in our 40’s. She did need more air time to further convince the public she’s a good lady. But the public’s hatred towards Katie Price seemed to get in the way of the show and killed the momentum that the show had early on,it really did get rather boring seeing Jordan do all the challenges. Samantha Fox ate rat like a camp though. Its a good thing Peter Foster wasn’t invited to the show. I get the feeling after running into Sam he’d have been worse off than the rat they had for dinner.
I think Sam Fox was lovely, she mucked in wasn’t bothered about anything and got on with everyone. She came across as natural, warm and a sincere person and I wish her well in the future.