Back in 2004 I’m A Celebrity was the making of Katie Price. It was the period when she morphed from a glamour model to a normal mum in the public’s eyes. Now she is headed back and advisors fear that the show may have the opposite effect on her career this time round.

A source close to Price told the Daily Star Sunday: “This really is make or break time for her. No-one’s sure how she’s going to act or what she’s going to say in the jungle. There’s a fear she could implode if she uses the show to vent her fury at Pete.

“The worst scenario would be if she came out of the jungle with her career in tatters like Jade did after Celebrity Big Brother.”