Former I’m A Celebrity, Get Me Out of Here contestant – and star of The Real Hustle – Jessica Jane Clement has posed naked, with only a bunny to hide her modesty, in order to front a new campaign for animal rights group, PETA.

Two shots of Jessica – who’s gone blonde – were published in the Daily Mail today, which feature the slogan, “No bunny should suffer for beauty.”

The poster adds, “Don’t delay the EU cosmetics test ban.”

Jessica is just one of group of celebs who are backing PETA’s campaign to urge the European Commission not to Abandon the 2013 Deadline for ending the sale of animal-tested cosmetics across the European Union…

Of the crusade, Jessica, who’s engaged to celebrity hair stylist Lee Stafford, said, “Men are now embracing their feminine side, which has meant a boom in the male grooming industry, and girls are starting to use makeup younger than ever before.

“With such a high demand for cosmetics, it’s important to ensure that demand for beauty products doesn’t mean animals dying.

“Testing on animals isn’t necessary – many companies don’t test at all.

“That means no company should profit from it, and I think doing this campaign will show people how important this ban is.”

For more information on the campaign, and all of PETA’s work, you can visit PETA.org.uk/2013.