ITV bosses are having a hard time convincing even the most z list celebrities to take part in this years series of ‘I’m A Celebrity, Get Me Out Of Here!’

It is rumoured that ex-Hollyoaks babe Gemma Atkinson, who played Lisa Hunter in the show, is one of the few people who hasn’t yet said no.

An insider on the show said: “They’re finding it nearly impossible to bag anyone this year so Gemma would be a real catch.

The problem is there are so many other options for celebrities to make it on reality shows. No-one wants to live off basic rations and be forced to eat bugs when they can learn to dance in a nice warm studio.” Even Abi Clancy, on-off lover of England striker Peter Crouch, and camp decorating duo Colin and Justin have turned down ITV’s offer to appear in the sixth series of the show which starts in November.