PR expert Max Clifford has claimed that Katie Price made a huge mistake by walking off ITV’s I’m A Celebrity.
Katie left the show after being voted to take part in her seventh Bushtucker trial, however Max thinks that by quitting she may come across as a bit of a diva.
Last night Clifford told The Daily Star: “In terms of PR, what Jordan did last night was not a good move at all.
“It’s clear the public don’t like her because she kept getting nominated for all the trials. By storming off, that has been cemented.”
Max added: “She could have used the jungle to her advantage but she’s done the opposite.
“It could be the beginning of the end for her. Next year could be it. Her career is starting to show elements of diminishing returns.
“The public have seen the real Kate Price over the past few months and they don’t like what they see.”