Ultimo boss Michelle Mone has admitted that she hopes Kate Price stays in the jungle but that the public don’t get taken in by her this time round.

Revealing details of a business transaction between the pair an exactly why she detests ‘Jordan’ so much, Michelle told her Facebook followers:

“Hope the public won’t get taken in by Jordan this time. Her contract with Ultimo was for a year, it lasted five hours. No matter who you are, you should have respect and never speak down to people.”

She later continued: “I haven’t spoken about this, but she makes me sick. Four years ago, one of my junior marketing girls was fitting her, she was so nervous and she made a mistake. Jordan turned round and called her the C word. That’s why she lasted five hours.

“No respect, not a nice person, stay in the jungle and do us all a favour. That’s why I have spoken out this time.”