ITV2 today announces that ratings success Coleen’s Real Women has been re-commissioned for a second series, produced by Endemol-owned Initial.

The programme, series one of which can currently be seen on Thursdays at 9pm, sees Coleen McLoughlin set the challenge of a lifetime…to find naturally beautiful women to be the face of 8 major brands.

Coleen travels around Britain in search of real women to win high profile modelling assignments. They are genuine jobs but with one major difference – all the women Coleen puts forward for the castings are amateurs, all professional models will be barred!

Of the four episodes which have been transmitted, Coleen has successfully found a real woman for three of the brands: hosiery firm Pretty Polly, make-up giants Avon and lingerie company Ultimo.

Coleen has this to say about the re-commission: “I’m thrilled that ITV has commissioned a second series of Coleen’s Real Women. I loved making the first series and have been made up about all he successes enjoyed so far by the girls taking part – with hopefully more to come. It’s great that the viewers are enjoying it too. Hopefully the new series will be just as successful in giving opportunities to Real Women.”

Zai Bennett, Controller of ITV2, adds: “Coleen’s successfully made everyday women the faces, boobs and legs of brands as big as Avon, Ultimo, and Pretty Polly and we’re all looking forward to the series coming back even bigger and better next year.”

Layla Smith, Controller of Alternative Programmes at ITV, says: “We are delighted that someone as genuinely warm as Coleen is making her mark on ITV.”

Nick Samwell-Smith, Creative Director of Initial comments: “Coleen’s mission has been a huge success and we’re looking forward to building on that. She is now about to begin her search for naturally beautiful women to take part in series two and we’re very excited about working with her again.”

For any women wanting to apply for the second series of Coleen’s Real Women they can log onto www.itv.com/coleen.