Last year Coleen McLoughlin was set a challenge of a life time in ITV2’s hit series Coleen’s Real Women. Her mission was to find naturally beautiful women to be the face of eight brands.

Coleen won some and lost some but this summer she’s more determined that ever in her quest to find for real women to win 10 new high profile modelling assignments. They are genuine jobs but with one major difference – all the women Coleen puts forward for the castings are amateurs. No professionals allowed!

Coleen and her team of talent scouts will be scouring the UK for natural beauties to get onto our screens, into the ads and in our magazines. This time she’s tackling a whole range of new and exciting areas!

Coleen is looking for a variety of ladies who may not have conventional model looks but project inner beauty and individuality and present a true representation of women today.

Be it long legs, confident curves or a sexy smile, she wants to hear from you!

Coleen said: “It’s great to be back from a wonderful honeymoon and to be working on a new series of Coleen’s Real Women. The first series helped show that beauty doesn’t come in one shape and size; the second series is going to develop that theme. We are determined to give more women the chance to break the mould and join the front ranks of beauty and advertising. If you know you’re beautiful come and join us!”

So if you think you stand a chance of beating the professionals at their own game then please email us on realwomen@endemoluk.com or log onto www.itv.com/coleen .