Ruth Badger knows business inside out and says she can sell anything… But what will happen when The Badger comes face to face with some of Britain’s worst trickiest teams?

Having won her place in viewers hearts as a feisty, straight talking sales whiz in The Apprentice and moving on to mentoring in Sky One’s The Big Idea, The Badger needs a new challenge. And they don’t come much more challenging than this!

BADGER OR BUST is a new six-part factual entertainment programme, following Ruth Badger’s fearless attempts to turn some of Britain’s most struggling sales teams into winners. Visiting a different classic sales business each week, such as a double glazing company and an estate agents, The Badger gets very swiftly to the heart of the problem and wastes no time telling the boss where they’ve gone wrong and how to fix it – if she fails, her reputation and their jobs are at stake.

Ruth Badger said: “I’m absolutely delighted to be working with Sky One again in a brand new show, the difference is this time I put my money where my mouth is in Badger or Bust. This is the real test for me, I claim to be able to increase sales in any business!

“So, in at the deep end, any business that is struggling, I roll my sleeves up and ensure that they perform. Either way, kicking or screaming, I get results!”

Badger or Bust will air from Tuesday 8th May, 9pm, Sky One