Ruth travels to Bradford this week, to come to the aid of a £2,000,000 double-glazing business that faces ruin because of its slack salesmen.

She faces an uphill struggle though, with an average of just three customers a day coming into their costly new showroom. But the low volume of potential sales is irrelevant when the salesmen are never at work and, with soft touch MDs who are reminiscent of folically challenged Chuckle Brothers, nobody is doing anything about it. Their idea of taking a hard line is giving somebody a wedgie.

Enter ‘The Badger’: “Rooms With A View is a classic example of a sales team bringing a company to their knees. One of the salesmen liked to do as little as he could for as much time as he could. He went head-to-head with me: Badger 1 - Chris 0. It’s a very big example of the sales team doing nothing and not being managed.”

It’s Ruth’s toughest challenge to date, but one that she’s certainly up for. Will it be a case of Badger or bust?

Sky One Tuesday 22 May 2007 at 22:00