Big Brother 2006 Will Be Extended And Go Head To Head With Celebrity Love Island!

In a bid to tackle competition from ITV this summer Channel 4 will be making changes to Big Brother 2006’s airing time and length this year.

By extending the run of the Big Brother show to 13 weeks and moving it from 10pm to a more primetime slot, Channel 4 hopes to see off competition from ITV shows such as Celebrity Love Island, Soccer Idol and Celebrity Pop Idol.

“ITV went for us last year with Celebrity Love Island but I don’t know that they thought it was a marvellous success,” Kevin Lygo, C4’s director of television, told Broadcast. “This year they’ll throw Coronation Street all over the place too.”

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2 responses to “Big Brother 2006 Will Be Extended And Go Head To Head With Celebrity Love Island!”

  1. » Brendan Cole Signs Up For Celebrity Love Island Unreality TV says:

    [...] This years series of Celebrity Love Island is already being planned and is due to go head to head with Channel 4’s Big Brother later this year. [...]

  2. » ITV Announces Celebrity X Factor! Unreality TV says:

    [...] The scheduling of the show is another effort by ITV to entice viewers away from the big summer series of Big Brother, and by airing this X Factor show and Celebrity Love Island during May and June they may hit Channel 4 right where it hurts! Tags: itv, louis walsh, reality tv, sharon osbourne, Simon Cowell, TV, X Factor [...]