Big Brother for Three More Years!

Clear your summers for the next three years. This just in from the bbuk site:
Channel 4 has signed a new deal with Endemol, keeping the show on air until at least 2010. Channel 4 has apparently paid £180 million to keep the show for three more years. They sealed the rights to the show, expected to cost around £60 million for each series, after ITV expressed interest in buying the format.However, ITV decided not make an official bid for the show, leaving the price tag considerably lower than what it may have been. The deal also includes future series of Celebrity Big Brother. The current contract was due to run out after Big Brother 8, and many speculated that ITV would swoop in and snatch the format. Simon Shaps, ITV’s director of television, apparently spoke with Endemol about buying the show, but decided not to buy the format, allowing Channel 4 to sign a new deal for the show.

Big Brother has been very valuable for Channel 4, helping push up the channel’s share and attracting a large amount of 16-34s and is now considered Channel 4’s flagship show. Reports have suggested that losing Big Brother would have been a huge blow to Channel 4.

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3 responses to “Big Brother for Three More Years!”

  1. Tabby Katt says:

    I love Big Brother, but think they need to rethink their format next year. I like the step to let one person win a place online.

    http://www.unrealitytv.co.uk/reality-tv/big-brother-2007-audition-on-e4com/

    i think they should bring the show back to basics and get rid of some of the cruelty and the cartoon like characters who have been in the house for the last few years.

  2. jeffreysg says:

    I agree. For me, the show is not about who can be the meanest to others. I love the interactions, but traumatizing someone is not the way to go about it.

    I love all the activities the housemates have to do, and I even enjoy really annoying characters because having to put up with someone annoying is funny and great television.

  3. BIGNIKKIFAN says:

    I would like to see more regular people in there. It would be nice to see people with less of an agenda, but it would be hard to find these out because the audition process.

    How can you tell from a short video if a person is genuine or not. Very hard to tell.

    Maybe it could be like the X-factor with 50 contestants and the general public get to choose the final 12.

    A

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