Celebrity Hijack, the newest Big Brother TV show, launhced last night to only half the viewers of last years show.

Overnight ratings estimates showed that 3.5m viewers watched the E4 programme, compared with 7.3m who tuned into the first night of Celebrity Big Brother in 2007.

The show lost a further 2 million viewers when it switched channels from Channel 4 to E4 at 10PM.

Is this a sign of the times? Is the Big Brother concept coming to the end of its natural life? Tells us in the comments form below!