Its official, ITV have now announced on their website that they plan to go head to head with this years series of Big Brother 7 in a bid to claw back some of the viewers they lose to the show each summer.

May will begin with an 8 night series of Celebrity X Factor for which all three judges (Sharon Osbourne, Simon Cowell and Louis Walsh) are all now signed up for the show, which means that Louis must have got the pay rise he demanded last week.

As soon as X Factor ends, ITV then plan to launch Celebrity Love Island which will run for almost the length of the Big Brother series.

I can’t wait until the summer! Let the war begin!