Channel 4 has axed Wife Swap and How Clean Is Your House? in a bid to shake up the channel.

Head of Channel 4 Julian Bellamy told The Guardian: “The decommission of Big Brother earlier this year has been the catalyst for a process of creative renewal right across Channel 4.

“When Wife Swap launched, it was a truly groundbreaking programme which heralded an era of new factual formats right across television.

“It was challenging, impactful and connected with a large mainstream audience. I am now looking to find new ways to challenge the mainstream through entertaining and provocative programmes.”

Bellamy added that the axing was a “creative decision on our part to make space for new ideas”.

I suppose that explains why ‘How Clean Is Your House’ star Kim Woodburn is appearing on I’m A Celebrity this month. She’s got to make her money somehow!