Sir Alan Sugar’s abrasive style comes to Comic Relief.

To raise money ten celebrities battle to build businesses that call for discipline, teamwork, creativity and hard work. Succeed and the team survives.

Fail and their celebrity status won’t save them, because the following day Sir Alan’s infamous boardroom beckons… and someone will get fired.

The Celebrities taking part in the show are:

* Danny Baker
* Karren Brady
* Jo Brand
* Alistair Campbell
* Cheryl Cole
* Rupert Everett
* Ross Kemp
* Maureen Lipman
* Piers Morgan
* Trinny Woodall