According to the Daily Mail, presenters Holly Willoughby and Davina McCall are “battling it out” in the bid for Fern Britton’s job on This Morning.

The paper claims that ITV has “narrowed down” a long list of possible replacements for Fern which included high profile presenters such as Fiona Phillips, Mel Sykes and Gabby Roslin to leave Big Brother star Davina and Dancing On Ice host Holly.

An ITV source is quoted in the paper as saying, “There are good reasons for having either one of them – they appeal in different ways.

“We are in a buyer’s market for this job and talent are not dumb. They know it is a very good gig.”

However, it seems that Holly is hot favourite, especially given that Phillip Schofield has made public his hope that she’s given the top job alongside him.

We’ll soon find out who the new This Morning co-host is to be though because Fern leaves in just over two weeks on July 17th.