On ITV2 ten celebrities face the daunting challenge of producing a weekly glossy magazine under the editorship of Fleet Street legend Janet Street Porter and the big question is: can they hack it?

Australian Darryn Lyons founded the paparazzi photo agency Big Pictures and will be making sure that the celebrities get great pictures for the magazine.

“It’s a wonderful opportunity to create a magazine that has my own stamp on it. It takes me back to the days when I was working on newspapers. I was at the Daily Mail for some time but I’ve been my own boss for a number of years now. I employ more than 250 people around the world. So it will be a very interesting experience to see how I cope back in-house!

“I get on really well with Janet. We have a great mutual respect. But having said that, there are bound to be clashes between us because we’re both used to being in charge and we’re both big personalities. But I’m sure we’ll work it out. The one thing I’m not looking forward to is the incompetence of the celebrities. I don’t think many of them will be able to cope with actually working for a living!”