GMTV’s suave, sophisticated, good looking sofa host Ben Shephard is the latest celebrity to ‘get Goked’ as he hits the high street with Gok Wan for his Channel 4 series Gok’s Fashion Fix.
Gok is determined that clean cut Ben, known for his sharp suits and day time demeanour will be ‘sexed up’ and uses his as his very own ‘Ben doll’.
Gok says: “I want him to be looking a bit dirtier and a whole lot more Goked.’
As the pair embark on their shopping trip, Gok jokes that they’re going to start by checking out some new pants when Ben admits to the style guru that he doesn’t wear any under crackers.
Ben: “But I don’t wear underwear!”
A delighted Gok says: “I don’t think I’ve ever been so turned on in my entire life as I am right now. Big thighs, small waist, broad shoulder and no underwear!
“I wanna get that rough edge out, I wanna filth you up.”
Keen to deviate from the shirts and v-neck jumpers, Gok laden’s Ben with armfuls of leather jackets, scruffed up jeans, and dishevelled shirts before getting him into the changing rooms for the restyle.
And ladies you’ll be delighted to hear that super fit Ben gets in the buff. But this time unfortunately he is wearing underwear…
Gok: “I never thought I’d say this but Ben Shephard can we get your jeans off?!”
Famed for his often outlandish style ideas, Gok starts off by putting Ben in some khaki combat harem pants… which are definitely a step too far for Ben.
“What was it that made you think these would suit me, MC Hammer meets Frankie Dettori. I could be a jockey in these!” says Ben.
Starting over, Gok gets him in to a black long sleeve top and dishevelled look black scarf, and it’s not long before Ben is noticing a startling similarity between his new look and that of another’s…
Ben: “Black top, a little detailing around here [neckline], who am I starting to look like? Hmmm?!”
Clad in an All Saints T shirt, leather jacket, G Star Raw jeans, aviators and the now eponymous black scarf Ben really is Gok mark two. Walking out of the store Ben says aloud:
“What do you mean I look like Gok Wan? Anyone wanna buy a scarf?”
To see Ben in his pants tune in to Gok’s Fashion Fix, Tuesday night at 8pm on Channel 4.