The People reported:

I’M A Celebrity star Dean Gaffney was last night branded “disgusting” - for playing on his mother’s serious illness to win viewers’ sympathy.

The ex-EastEnders actor was covered in slime and cockroaches in a Bushtuck-er Trial after whining: “I’m doing this for my sick mum.”

But a revolted family member claimed Dean, 28, IGNORES ailing Marian, 52, when he is in the UK.

James Carey, who also accused the star of being obsessed with busty girls, told The People: “It’s disgusting the way Dean has behaved.

“He travels half way around the world to go on TV and tell everyone that his mum is ill.

“But when he’s at home Dean hardly lifts a finger. He’s not interested in his mum, he’s too busy. He once told her mum to get on a bus after she asked him to pick her up in his car.

“The whole family is up in arms over Dean talking about his mum on the show. We are not amused. He has put his fame before looking after her.”

Marian has been in and out of hospital in recent years and relies on regular help and support from family and friends at her home in West London.

James, whose sister Georgina is married to Dean’s brother Gary, said: “Marian needs people to be there for her and to visit.

“Gary is a good son. He and my sister are really good to her. He takes his mum places and spends a lot of time with her.

“They have a close relationship, he’s always popping in to check on her - but Dean is the complete opposite.”