ITV bosses have announced today that they will not be commissioning a third series of its summer reality show ‘Love Island’.

The announcement came as the network unveiled its winter and spring schedule in London.

Mr Shaps said he had “nothing but admiration” for the production team and the show had been “brilliantly made”.

“But I just don’t think the public appetite… was strong enough for us to bring it back for a third year,” he continued.

I am quite disappointed by this decision as I actually quite enjoyed this years Love Island. However ITV would have got much better ratings if they had not pitched the show as a rival to Channel 4′s Big Brother. Love Island just wasn’t exciting enough and Big Brother is almost a reality TV institution. Maybe they should have aired the show a month earlier, or earlier in the evening. I’m sure that if they experimented in this way they could have attracted a much larger audience.