ITV2 are getting ready to launch a new celebrity reality TV show called ‘CelebAir’. Think of it as ‘Airline’ with celebrities and you would be about right.

The budget airline Monarch are thought to be leasing one of their planes to ITV, and the celebrities who take part will have to perform all the duties of regular airline staff, including check-in, cabin crew and sales, though thankfully they will not be piloting the plane.

“This isn’t frivolous or celebrity TV for the sake of it – there’s a genuine outcome at stake – such as people’s business trips and holidays,” one ITV source said.

“CelebAir takes reality shows literally to new heights, where famous faces will take over a commercial jet and fly paying passengers to a host of destinations.

“Although it is entertainment, safety is paramount and the names taking part won’t be allowed to be involved unless they are trained to the standard of professional airline staff, done in accordance with the Civil Aviation Authority requirements.”